Bluebird Merchant Ventures, a gold mining firm active in Southeast Asia, has made a surprising pivot toward digital gold. In July 2025, the company announced it had acquired 756 Bitcoin mining rigs via a streaming deal, aiming to mine over 30 BTC over the next three years — all without disrupting its core mining operations.
The deal is structured to minimize risk: Bluebird isn’t just investing — it’s leasing computational power in exchange for a portion of mining rewards, effectively transforming BTC mining into a financial asset. It’s part of a broader trend: traditional resource companies are diversifying into crypto, especially as gold underperforms and Bitcoin hits new highs.
Bluebird stresses that this isn’t a speculative gamble, but a long-term hedge. In a world of accelerating digital capital flows, the company is looking for synergy between physical and digital gold — and it’s doing so with miners, not traders.
If this trend continues, we may witness the rise of a new hybrid asset class: mining meets mining.
