Several companies are actively investing in Bitcoin to increase investor interest and strengthen their market position.
This trend was initiated by MicroStrategy, which has made cryptocurrency the primary reserve of its treasury since 2020. Following its example, 78 companies worldwide, including KULR Technology, Semler Scientific, and Metaplanet, have adopted Bitcoin as a strategic asset to boost stock value and attract investor attention.
However, experts warn about the risks associated with cryptocurrency volatility and urge caution when adopting such financial strategies.
ft.com
