Algorithms instead of Electricians: German Startup Trawa Raises €2.4 Million to Digitize Energy Supply for Businesses
While countries debate how to achieve climate goals, a Berlin-based team is gaining traction with a plan to optimize energy as a SaaS product. The startup Trawa has raised €2.4 million from Pitchdrive, Revent, and business angels from Shopify, Enpal, and Clark. Their ambition goes beyond just “green” electricity — they aim to radically transform how small and medium-sized businesses plan and purchase energy.
In Europe, over 20 million companies receive electricity based on outdated contracts, fixed prices, and non-transparent conditions. Trawa’s founders — with backgrounds in energy and fintech — offer a platform that uses algorithmic calculations to scan hundreds of wholesale offers daily and recommend the best contract in real time.
Trawa doesn’t build power plants or produce kilowatts. Its strength lies in logic, data, and speed. The platform is already integrated with Europe’s major energy traders, essentially providing companies with an “energy navigation system” — from monitoring consumption to calculating carbon footprints and purchasing clean power directly.
The idea was born in a moment when market volatility, rising prices, and ESG pressure became impossible to ignore. Yet Trawa doesn’t position itself as a typical energy startup. Rather, it sees itself as an “AI energy operating system” for business.
If the platform succeeds, we may soon witness a wave of startups displacing traditional energy suppliers with the same force that fintechs once used to disrupt banks. In that sense, €2.4 million isn’t just an investment in software — it’s a bet on rewriting the logic of energy consumption.
www.trawa.de/en
