In July, SharpLink Gaming (SBET), a publicly traded online betting marketing firm, made a radical shift in its asset management strategy. Within weeks, it became the largest corporate holder of Ethereum: over 360,000 ETH (approx. $1.3 billion) now sit on its balance sheet, including 80,000 ETH acquired in July alone. Nearly all of it has been staked, generating 567 ETH in passive income since early June.
The market responded fast — SBET shares jumped 10% after the announcement. Investors saw the move as a signal of long-term stability: the company is converting a volatile asset into a yield-bearing reserve. The shift was further reinforced by the GENIUS Act, which legalized corporate crypto accounting practices.
In essence, SharpLink is following in MicroStrategy’s footsteps — but with Ethereum. This isn’t just a speculative play — it’s a structured attempt to integrate Web3 into the company’s financial architecture. With ETH surging and staking strategies gaining traction, analysts are calling SBET “a symbol of the new corporate model in crypto-economics.”
